Toyota Begins Its Blockchain Ride
Toyota decides to use crypto technology in promotional campaigns. A promising partnership has just been made with Lucidity, a blockchain advertisement firm.
New cars and new solutions
— Lucidity (@lucidity_tech) 16 października 2018
Using blockchain saves money
The partnership is supposed to result in fraud reduction in Toyota’s future digital advertising campaigns. Global ads agency Saatchi & Saatchi, which cooperates with the car giant, is looking forward to gaining some more transparency thanks to the partnership. Dealing with fraud will hugely help Toyota deal with wasted funds. Bot clicks, fake traffic counts, and domain spoofing are the real problems of big internet campaigns. Blockchain technology will help in optimizing the ads and setting high anti-fraud standards. That will certainly save the carmaker a lot of money.
Extending the deal
Toyota’s deal with Lucidity was firstly supposed to last only three months. After running first trial ads with the help of the advertising firm though, Toyota’s website noted a 21 percent uptick in visits, according to AdAge. Now the car giant considers lengthening the contract with Lucidity past the original established time.
Image by otomobil
If you want to comment this article, visit our Blockchain24.co forum!
The blockchain24.co site shall not be held responsible for any consequences resulting from the use of data contained in the pages of the site.