Peter Gabriel Interested In Blockchain Startup!


Lately, we presented a cryptocurrency project that one of the most famous football players has decided to support. Now, a legendary musician is going to support a blockchain startup.

A lead singer of rock band Genesis has invested in Provenance along with Working Capital Fund, Digital Currency Group, Merian Ventures and Plug and Play, as you can read in a news release. As Gabriel is interested not only in music but also in health care and innovative technology, especially in digital media, his choice isn’t a coincidence.

About the project

Provenance was one of the early pioneers to track items in a supply chain on the blockchain – an energizing new innovation conveying another layer of trust to the web. The organization intends to utilize its financing for setting another standard for customer trust in the nourishment segment by actualizing its blockchain-sponsored arrangement with more than 1000 sustenance and beverages business by 2025.

“Our mission at Provenance is to improve the lives and well-being of the people behind consumer products by bringing trusted, accessible information to commerce,” said Jessi Baker, CEO of Provenance. “This funding will help us develop our tools to meet the business need for more trustworthy supply chains whilst empowering shoppers to make a positive impact.”

Peter Gabriel and startups

Peter Gabriel said that he strongly believes that the funding will be put to good use, adding:

“We need to be able to trust the source and distribution chain, particularly when it comes to guaranteeing that things are produced ethically and in an ecologically sound way. I am convinced that the service Provenance provides, using their blockchain data system, is going to find a big role going forward and will be of great use to the consumer and provide a level playing field for smaller, independent producers on which to compete with the big players. Jessi Baker and her team are very impressive and I fully expect them to do really well.”

Besides the Provenance, Gabriel has also invested in many other startups like Ctrlio, but Provenance is his first business connected with blockchain.

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