Facebook unbanning crypto-ads!


At the beginning of the year, we informed about Facebook’s announcement about banning cryptocurrency advertisements. Today, the most significant social media platform has updated its policy.

The day has come when Mark Zuckerberg changed his mind. First, he banned crypto-ads from Facebook, not only cryptocurrency exchange platforms, cryptocurrencies and tokens but also ICO (Initial Coin Offering) and binary options. In an announcement published June 26th, Facebook informed that cryptocurrencies can be advertised again. Other projects like ICOs and binary options are still banned.

The statement

As you can read in the statement, the company during that time was looking for the best way to “refine” its ban on crypto-related advertising, to “allow some ads while also working to ensure that they’re safe”.

New, revised “prohibited products and services policy,” says:

“Starting June 26, we’ll […] allow ads that promote cryptocurrency and related content from pre-approved advertisers. But we’ll continue to prohibit ads that promote binary options and initial coin offerings.”

If you have a company connected with blockchain technology and cryptocurrencies and you’re planning to advertise it on Facebook, you have to keep in mind a few things! To start promotion, you will have to submit an application to allow Facebook to assess your company’s eligibility. Applicants are instructed to include “any licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business.”

After that, not everyone will get permission to promote its company or project. Facebook admits that will listen to feedback and revise its policy over time.

How will it work? I guess the time will tell!

If you want to comment this article, visit our Blockchain24.co forum!

The blockchain24.co site shall not be held responsible for any consequences resulting from the use of data contained in the pages of the site.