The event was organized by Blueberry Storytelling and That Crypto Hustle – both companies founded by women who are present in the crypto-world and dedicated to it, as well. Anastasia Chernikova (Blueberry Storytelling) used to be a tech journalist. She also has an experience in organizing blockchain-related events such as World Economic Crypto Forum in San Francisco. Luna Vega (That Crypto Hustle), on the other hand, is an IT experienced specialist in the area of not only blockchain but also e-commerce and communication itself.
Decentralization, centralization or something in between?
What’s interesting is that Inbot is a startup that offers centralized solutions for ICOs offering a platform and a token that can be used for fundraising instead of organizing a separate ICO.
The subject of ICOs was further continued on the next panel, focused on the topic of funding startups and new businesses. The final conclusion of the panel was that ICO solutions definitely outrun the traditional funding ways. Marketing panel was focused on building the community around the product as the best way of gaining interest among future end-users. Due to the lack of professional research, what is directly connected to a quite new market, the marketers have to experiment a lot. Panelists argued quite hard about that issue, eg. Keith Baumwald from Celsius Network hardly disagreed on the topic of airdrops stating that only long-term branding actions can be effective in that matter.
The whole event took place on July 22nd in an informal space of Saalchen – the venue located right by the river, in the area known for many art and culture events. Anastasia Chernikova, the organizer, summed the event as successful. The primary purpose was to give space for the guests to form some new contacts with other specialists from the industry and that went well. Nothing else to say!
Last modified: July 26, 2018
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